The BMS System is a valuable business tool that if used to full effect can dramatically increase the bookings that your business generates and maximise your yield. The concept of marketing is defined as business processes designed to price, promote and distribute goods and services aimed at satisfying the needs of your customers. Keeping this in mind, the Marketing module contains tools that utilise data collected easily on a daily basis on your customers to aid you in formulating effective marketing campaigns. From sending promotional emails and letters to determining the right Online Distributors for you, your customer database and the way you use it is essential to furthering your business.
Through the Marketing module:
Better understand your marketplace, customers and their motivations using Customer Relationship Management (CRM).
Maintaining a comprehensive database can add value to your business in a number of ways, including Database Sales.
Determine the Distributors who are best placed to distribute your inventory to wider, profitable markets.
Set up Offline Agents to allocate inventory, monitor bookings, and create invoices and receipts electronically to those agents not working in the online environment.
Customise your "out of the box" Website to reflect your business' branding or add a "Book Now" button to your existing commercial website.