By defining an Early or Late Discount in Manage, you may set up discounting rules which can be automatically applied for both early and/or late bookings. You can set rules to be applied to all Products or to individual Products. Any applicable discounts will be displayed automatically to your online customers.
Early Bird Discounts can be set up to automatically offer a deduction to customers who are booking in advance. This allows you to offer incentives to customers for placing a booking well ahead of the date of stay.
Late Availability Discounts can be set up to automatically offer a deduction to customers who are booking at short notice. This allows you to sell last-minute/unsold product at a discounted rate in order to maximize your occupancy. This can also be linked to your occupancy so that you have control over when the discount is offered –for example if you only want to offer a discount in periods where demand is low.
Please note these discounts only apply to rates entered into the Daily Rate Manager and not to Special Offers. Also, any applicable Special Offers will always take precedence.
You can view at a glance whether you have defined Early/Late Discounts for each Product via the Product Overview and/or the Rate Update Tool.
Click on Manage>Products and Rates>Early/Late Discounts.
Under ‘Early Bird Discounts’, click the ‘On’ button.
Select whether you want ‘House Level Discount’ (to apply this discount to all of your Products), or ‘Product Level Discount’ (if you wish to select specific Products).
From the drop down list: Set discount level as either ‘Amount’ or ‘Percentage’.
• By selecting ‘Amount’, the value you define in your discount ‘Rule’ will be deducted from the price in the Daily Rate Manager.
• By selecting’Percentage’, the Daily Rate Manager price will be reduced by the percentage value defined in your discount ‘Rule’.
Click ‘Add Rule’.(If you have selected ‘House Level Discount’, you only need to define one rule. If you have selected ‘Product Level Discount’ you will need to add a rule for each Product for which you want to apply a discount.
If you selected ‘Amount’, enter the number of days and dollar value for the discount. For example in the following, if a customer were to book more than 30 days before chosen the date of stay, they would be able to book for $10 less than the normal price defined in the Daily Rate Manager.
If you selected ‘Percentage’, enter the number of days and percentage value for the discount. For example in the following, if a customer were to book more than 30 days before chosen the date of stay, they would be able to book for 5% less than the normal price defined in the Daily Rate Manager
Optionally, you can enter an exclusion date rate under ‘Do not offer discount if guests are staying between these dates’. For example, you may wish to exclude this discount from being available during high demand periods such as long weekends. You can add numerous date rates (eg for every long weekend).
Click Save.
Note the following:
Each night of a requested stay is assessed individually, that is some nights may qualify for an Early Bird Discount whilst others might not. For example, when a rule is set up to offer a $10 discount per night and a booking is placed at least 90 days in advance, if the guest books 2 nights where the first night is 89 days in advance but the second is 90 days in advance, the discount will only be applied against the second night.
Although intended to work independently of Late Availability Discounts, if a conflict occurs, Late Availability Discounts will take precedence over Early Bird Discounts.
Click on Manage>Products and Rates>Early/Late Discounts.
Under ‘Late Availability Discounts’, click the ‘On’ button.
Select whether you want ‘House Level Discount’ (to apply this discount to all of your Products), or ‘Product Level Discount’ (if you wish to select specific Products).
From the drop down list: Set discount level as either ‘Amount’ or ‘Percentage’.
• By selecting ‘Amount’, the value you define in your discount ‘Rule’ will be deducted from the price in the Daily Rate Manager.
• By selecting’Percentage’, the Daily Rate Manager price will be reduced by the percentage value defined in your discount ‘Rule’.
Click ‘Add Rule’.(If you have selected ‘House Level Discount’, you only need to define one rule. If you have selected ‘Product Level Discount’ you will need to add a rule for each Product for which you want to apply a discount).
If you selected ‘Amount’, enter the number of days, number of rooms, and dollar value for the discount. For example in the following, if a customer were to book within 5 days of the chosen date of stay, they would be able to book for $20 less than the normal price defined in the Daily Rate Manager but ONLY if there was 3 or more rooms left available. If they booked the day before, it would be for $50 less than the normal price.
You can then click Add Rule again if you wish to define a different discount for later bookings.
If you selected ‘Percentage’, enter the number of days and percentage value for the discount. For example in the following, if a customer were to book 5 days of the chosen date of stay, they would be able to book for 30% less than the normal price defined in the Daily Rate Manager. Or if they booked the day before, it would be 50% off.
Optionally, you can enter an exclusion date rate under ‘Do not offer discount if guests are staying between these dates’. For example, you may wish to exclude this discount from being available during high demand periods such as long weekends. You can add numerous date rates (eg for every long weekend).
Click Save.
Note
the following:
The number of days threshold is the maximum number of days before the date of stay during which the guest may book to take advantage of the Late Availability Discount.
Although intended to work independently of Early Bird Discounts, if a conflict occurs, Late Availability Discounts will take precedence over early bird discounts.